Author: Montecito Capital Management
Saving for your child’s education can seem daunting at first, but starting early and making informed choices can simplify the journey. Tax-advantaged accounts such as 529 plans and Coverdell Education Savings Accounts (ESAs) are among the most effective strategies for families in the United States. This guide explains how these accounts function, how much to save, when to begin, and how to maximize their tax and growth advantages.
A 529 plan is a state-sponsored, tax-advantaged savings program designed to help families accumulate funds for future education expenses. Contributions are made with after-tax dollars, and you select from various investment options like mutual funds or ETFs, allowing your money to grow tax-deferred. When used for qualified education costs—including tuition, room and board, books, supplies, and certain K-12 tuition—withdrawals are entirely tax-free.
Each state offers at least one 529 plan, and you can invest in nearly any state’s plan regardless of residence. Contribution limits vary significantly but generally range from $235,000 to over $600,000 per beneficiary. Importantly, 529 plans are not limited to just college; funds can also be used for vocational schools, apprenticeships, and certain registered education programs. If the original beneficiary doesn’t use all funds, you can transfer the balance to another eligible family member, or roll over up to $35,000 cumulatively into a Roth IRA for that beneficiary over a lifetime, per recent IRS changes.
One of the standout features of 529 plans is their flexibility in how the saved funds can be used across family members, which helps maximize the plan’s value even if the original beneficiary does not use all the money.
If one child doesn’t need the full amount in their 529 account—for example, due to scholarships, changes in educational plans, or choosing not to attend college—the account owner can transfer the funds to another qualifying family member without triggering taxes or penalties. This is typically done by changing the designated beneficiary of the 529 plan.
Eligible family members include siblings, step-siblings, parents, grandchildren, nieces, nephews, aunts, uncles, in-laws, first cousins, and even the account owner themselves in some cases. This wide range allows families to shift education savings fluidly based on changing needs.
Parents can either:
If, after all eligible beneficiaries have exhausted their education expenses, there are remaining funds in the 529 accounts, parents have several options:
Coverdell Education Savings Accounts (ESAs) offer a complementary option. While they also allow tax-free growth and withdrawals for qualified expenses, ESAs have an annual contribution limit of $2,000 per beneficiary and income restrictions for contributors ($220,000 for married filing jointly, $110,000 for singles). Unlike 529 plans, Coverdell ESAs allow for a broader range of investment choices, including stocks, bonds, and mutual funds. They can also be used for elementary and secondary education expenses without the $10,000 annual limit that applies to 529 plans.
One key difference is that ESA funds must be used by age 30, or they’re subject to taxes and penalties, requiring more careful withdrawal planning.
Deciding how much to contribute depends on your financial goals and budget. Begin by estimating anticipated education costs and calculating backward to set monthly or annual savings targets. According to the College Board, the average annual cost of a public four-year university for in-state students reached roughly $27,000 (including tuition, fees, room, and board) in 2025, and costs tend to increase about 3-5% annually, underscoring the importance of early and consistent savings.
Starting early takes advantage of compound growth, meaning families who save from birth can contribute less overall than those who start when the child is older. For example, saving $200 a month from birth at a 6% return might grow to around $44,000 by the time the child turns 18.
If feasible, making a larger initial contribution (front-funding) can significantly increase your account’s growth potential. Early investments compound longer and benefit from tax deferral. The IRS’s five-year gift tax averaging allows contributors to gift up to five times the annual gift tax exclusion amount ($17,000 in 2025, so $85,000 per beneficiary) in one year without incurring gift tax. This front-loading strategy can accelerate growth opportunities.
Minimizing fees is crucial to maximizing growth over time. Direct-sold 529 plans, opened directly through state programs or plan managers, typically have the lowest fees compared to advisor-sold versions. Top-ranked low-cost plans include:
Annual fees in these plans can be as low as $25 to $100 per $10,000 invested, a crucial consideration given the compounding impact fees have over decades.
While 529 plans are easy to open and manage independently, fiduciary financial advisors provide significant value for complex family situations. Advisors help:
Funding education can be straightforward when you harness the power of tax-advantaged accounts like 529 plans. Their unique blend of tax-free growth, flexible usage, and compounding potential makes them an essential tool in education planning. Begin early, consistently contribute, choose a low-cost plan, and consider professional advice if your situation warrants it. The most important step is to start now—every dollar invested today brings you closer to securing your child’s academic and financial future.