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DEFINITION OF FIDUCIARY
Black's Law Dictionary describes a fiduciary relationship as "one founded on trust or confidence reposed by one person in the integrity and fidelity of another." A fiduciary has a duty to act primarily for the client's benefit in matters connected with the undertaking and not for the fiduciary's own personal interest. Scrupulous good faith and candor are always required. Fiduciaries must always act in complete fairness and may not ever exert any influence or pressure, take selfish advantage, or deal with the client in such a way that it benefits themselves or prejudices the client. Business shrewdness, hard bargaining, and taking advantage of the forgetfulness or negligence of the client are totally prohibited by a fiduciary.

As fiduciaries, financial planners must make fair and complete disclosure of all material facts and must employ reasonable care to avoid misleading their clients. The utmost good faith is required in all their dealings. Simply put, fiduciaries must exhibit the highest form of trust, fidelity and confidence, and are expected to act in the best interest of their clients at all times.

The distinction between a financial planner with a fiduciary interest and a salesperson is crucial.A financial planner, under common law and by some statutes, is a fiduciary. A financial planner must always provide services and advice in the best interests of the client. Whereas salespeople may have their own motives and interests at heart and offer goods and services for a price, a fiduciary must serve the client, if necessary at the cost of the fiduciary's own interests. It is generally believed that fiduciaries perform their trades for reasons other than money and feel a sense of responsibility that goes beyond simply making a living. To paraphrase Supreme Court Justice Brandeis: "It is an occupation which is pursued largely for others and not merely for oneself. It is an occupation in which the amount of financial return is not the accepted measure of success." Many consumer advocates believe that fee-only planners alone can fulfill a fiduciary duty, because fee-and-commission planners receive commissions from the advice they give.

Disclaimer:The information in this website is based on data gathered from what we believe are reliable sources. This Web site is intended to give you information, not investment advice. We do not guarantee its accuracy, nor completeness, and it is not intended to be the primary basis for investment decisions. It should not be construed as advice meeting the particular investment needs of any investor. We may express opinions in this site and elsewhere about allocating investments between asset classes. This is NOT a specific investment recommendation to any person or entity. We do not make 'personal investment recommendations' to people or entities except to those who have engaged us expressly for the purpose of providing professional investment advisory and/or other financial advisory services. The process of making specific and personal investment recommendations involves a close understanding of our client’s objectives and expectations. Unless we have this information, we are UNABLE to make ANY personal investment recommendations.

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